Strategy
Digital, or online, strategy encompasses so many aspects. Below is in overall strategic lifecycle which identifies many of the endeavours that will contribute to ongoing success. Online is a moving feast and part of the beauty of it is that when done well, an online framework can adapt quickly and take advantage of trends and business changes. Having a team of online professionals immersed in online and your business yields nimble opportunities. At Gee we are focussed on getting things done. In online you need to be able to move fast, and because the channel is so flexible you try many different things out. Nothing online is cast in stone.
At Gee we believe that the internet changes so quickly, and that businesses can reap great advantages from an external team who is across many projects and developments online. There is no de-skilling, we stay one step ahead by constantly producing new and varied projects, and as a result we keep our clients one step ahead of their competition.
When considering an overall strategy some or all of the elements below need to be examined. Talk to us today about how we can assist in your strategic development or next online success.
Website Maintenance
Like many professions, online development is a specialised field. A little bit of knowledge can be a dangerous thing. We always advise our clients (even those heavily technology based) to allow their staff to concentrate on their core competencies, as this will be a greater source of value, whilst allowing us to concentrate on ours. If you needed heart surgery, would you trust it to someone who 'dabbles' in it? The internet and corporate website is now too valuable to neglect. Your competitors are only 1 click away. Your users are becoming more sophisticated and comfortable with transacting online. The internet and its consumption is growing faster than any medium in history. Traditional economics stand true in the digital realm, you need to spend money to make money, and in this golden age of electronic growth whom you choose as a partner will have an enormous impact.
Here are some resources courtesy of the Australian Government E-Business Guide, to help you plan and understand some of the complexities in website maintenance. You may find them helpful in evaluating us and your own online assets.
General Tools
Download a PowerPoint presentation that covers the entire contents of this website designed for use by e-business advisers in their presentations to clients and groups. There are two versions of the Powerpoint to choose from:
Understanding Tools
The getting started booklet provides a guide for getting started with e-business: the equipment, connection, email, domain name and training.
To help you understand how to register and use your domain name, you might like to look at this checklist.
Planning Tools
When you have read the planning section and thought about the key issues, this document provides a template for writing your e-business plan:
Staff need to be trained in e-business, but before looking for an e-business course have a look at this checklist.
Building Tools
In order to obtain a quotation from a web developer to build your website, you need to provide them with a Brief. This template guides you in producing a brief - based on the contents of the Building section of the website.
This spreadsheet provides a format and example of how to calculate the likely cost of your new website.
This Microsoft Word document can be used when assessing web developers' responses to your call for expressions of interest in building your website.
This Microsoft Word document can be used when assessing web developers' responses to your final request for a proposal or tender to build your website.
Staff need to be trained in e-business, but before looking for an e-business course have a look at this checklist.
- e-businessguide Template Document - Content Verification Checklist(104 kb)
- e-businessguide Template Document - Sample Usability Questionnaire(89 kb)
- e-businessguide Template Document - Technical Solution Checklist(98 kb)
Protecting Tools
In order to obtain a quotation from a web developer to build your website, you need to provide them with a Brief. This template guides you in producing a brief - based on the contents of the Building section of the website.
Internet Security Essentials:
- Develop a 'culture of security'(87 kb)
- Install anti-virus software and keep it updated(89 kb)
- Install a firewall(73 kb)
- Protect yourself from harmful emails(84 kb)
- Minimise spam(85 kb)
- Back-up your data(90 kb)
- Develop your system with secure passwords(79 kb)
- Make sure your online banking is secure(85 kb)
- Develop and maintain a security policy(75 kb)
Fact sheets on various aspects of security were developed by DCITA as part of its 2002 publication, Trusting the Internet. These fact sheets complement the tips from Internet Security Essentials.
Trusting the Internet Fact Sheet:
- How do I choose the best authentication system?(101 kb)
- How do I make sure my digital certificates and keys are secure?(72 kb)
- How do I manage my e-security when the service it outsourced?(71 kb)
- How do I tell if I'm completing a secure transaction?(187 kb)
- How do I set up a secure website?(82 kb)
Managing Tools
This spreadsheet provides a format and example of how to calculate the likely cost of annual maintenance of your website.
To help you understand how to register and use your domain name, you might like to look at this checklist.
